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resumepallarax
EXPERIENCE
MicroStrategy
  • Lead User Experience Designer [Vienna, VA, Jan 2015 – Present]
  • Supported an innovative identity platform at MicroStrategy by providing rapid, iterative and creative designs for enterprises
  • Regularly collaborated with software developers, program managers, and quality assurance engineers to understand UX techniques, best practices, and importance
  • Conducted user research and user interviews to define user needs and requirements with product management
  • Lead usability testing to get user feedback and developed iterating designs for based on user feedback
  • Created interactive prototypes for the team, executives, and users to present design concepts.
  • Delivered user experience workshops to demonstrate ux best practices, processes, and results.
MicroStrategy
  • Senior User Experience Designer [Vienna, VA, Oct 2013 – Jan 2015]
  • Work on Usher, Identity platform which delivers biometric-caliber security to every application and business process across the enterprise
  • Lead a mobile UX team to ensure successful delivery of Usher project by managing the entire design process
  • Drive UX vision, create UX workflows, run prototypes using Axure, After effects, and Pop and conduct usability testing
  • Work on Alert, Loyalty platform which is a mobile customer engagement and loyalty solution that enables to companies to deploy a branded mobile application packed with state of the art features.
  • Lead UX/UI team to provide a direction of product design
MicroStrategy
  • User Experience Designer [Vienna, VA, May 2011- Oct 2013]
  • Research new user interface paradigms and develop and maintain style guidelines to support mobile, web, iPad interface
  • Ideate, produce and present project deliverables such as user flows, wireframes, and concept designs to demonstrate new features, dialogs, and other visual elements in the project
  • Contribute to solving design challenges based on the functional requirements of the media
  • Produce aesthetically rich user interface designs in Illustrator or Omnigraffle for web and mobile applications
  • Major Projects : Usher, Emma, Alert, Smart Cash, Mobile Key Manager, CMS
LG Electronics 
  • UX/UI Designer, [Seoul, South Korea, Summer 2010]
  • Researched context aware in smartphone, generated Persona & Scenario
  • Created Smart Scheduler GUI & Gesture Library based on context aware
  • Defined technical requirements and conducted Heuristic evaluation
Green Map System  
  • UX/UI Designer, [New York, NY, Spring 2010]
  • Built Green Teen web page to promote teen’s inclusive participation
  • Created Timeline of Green Map System : Information Visualization
  • Conducted  usability testing, heuristic evaluation
Change Thinking
  • UX/UI Designer, [Ann Arbor, MI, Fall 2010- Winter 2012]
  •  Captured activity ideas for the Web-based Inquiry Science Environment, a research-based digital leaning platform
  • Designed logo, all visual elements for online activity, and official website mockup
Education
University of Michigan
  • Master of Science in Information, GPA :3.7/4.0, Sep 2009 – Apr 2011
  • Human-Computer Interaction (HCI) Specialization
  • Honors: SI Merit Scholarship for four full terms, PHI KAPPA PHI
Eastern Michigan University
  • Bachelor of College of Business, GPA : 3.9/4.0, Jan 2007 – Dec 2008
  • Honors: EMU Scholarship Awards, Outstanding Academic Achievement
Keimyung University 
  • Bachelor of Business Administration, GPA: 4.3/4.5, Mar 2004 – July 2006
  • Honors: Summa Cum Laude, Keimyung Scholarship Awards for two years
Awards
ExpoSition 2011
  • Best projects_ 2nd prize : ParkNego,  Private parking search engine that allows sellers and buyers to negotiate for parking spot
ExpoSition 2011
  •  Best Projects_3rd prize: Roadio – A combination in-vehicle and web-based system that attempts to allow drivers to explore the world  around them without leaving their vehicles
ExpoSition 2010
  •  Best Social Computing Project Presentations 1st Place Talking points, a community driven urban orientation and contextual information system
Patent Pending
  •  Usher’s Contact Information-Based Key/Object Sharing With Outside Counsel (submitted July 2013)
  • “Best of” User profile concept (Submitted March 2013)
  • Multi-Social Network-Based user profile (Submitted April 2013)
  • Smart Scheduler gesture-based interaction (Submitted Aug 2010)

 

 

UX Method
  • Usability Testing
  • Persona & Scenario
  • Heuristic Evaluation
  • Interaction Flow Map
  • Interface Prototyping
  • Contextual Inquiry
  • Website Analytics
  • Survey
  • Cognitive Walkthrough
  • System Evaluation
Software
  • Illustrator
  • Photoshop
  • Flash
  • After Effects
  • InDesign/Fireworks
  • Dreamweaver
  • Omnigraffle
  • Axure
  • Expression Design
  • Expression Blend
  • Keynote prototyping
Programming 
  • Python
  • Java
  • HTML/CSS
Relevant Courses
  • Interaction Design
  • Cloud Computing
  • Graphic Design
  • Personal Informatics
  • Contextual Inquiry
  • Game Theory
  • Information Architecture
Affiliation Honors
  • Student Organization for Computer-Human-Interaction(SOCHI)
  • Golden Key Honor Society
  • Beta Gamma Sigma
  • PHI KAPPA PHI